Wylei Adaptive Content TM
Messaging that adapts to the moment of open.
Deliver both A and B, without lifting a finger.
- Fully automated A/B, multifactor, and multivariate testing
- Automatically learn where A works best, where B works best, and use the best option for each unique context
- Listen continuously and adapt automatically as results evolve over time
Video in Email
Captivate your audience with content that moves.
- Rich audio experience with auto-play capability at the moment of open
- Gracefully compatible content across all devices, including iOS 8
- Responsive screen sizing that automatically adjusts for a perfect fit
Increase relevance with hyper-local targeting.
- Convenient geo-specific maps, directions, distance, and nearest location hours
- Regionally-targeted events and brands speak the local language
- Adaptable messaging between home and work
Optimize messaging with integrated device recognition.
- Both images and text adapt to fit the specific device
- Calls-to-action tailored to the context of every device
- Automatically expand and contract your message for the best fit
Sync your message with the outdoors.
- Real-time local or destination-based weather forecasts
- Offers based on weather conditions at the moment of open
- Image backdrops consistent with the weather outside
Interactive Flash Sales
Entice your audience with now-or-never offers.
- Embedded real-time units sold and remaining inventory
- Dynamically inserted discounts based on up-to-the-minute sales
- Instantly pivot an offer at the moment a sale ends or inventory is depleted
Ensure your message is always current.
- Up-to-the-minute tallies of rewards points
- Dynamically updated shipping information
- Billing emails that update after payment submission
Keep your subscribers connected.
- Real-time stock activity and TV listings
- The latest local news and events
- Up-to-the-second external data updates
Real-time Web Clips
Pull live web content into email.
- Content from social feeds or banner ads scrolling live
- Current offers from your site pulled straight into the email
- Up-to-the-second content from external sites
Stand out by personalizing more than just the subject line.
- Embed the recipient’s name deep inside the creative
- Celebrate a personal event such as a birthday or anniversary
- Seamlessly integrate wish lists or abandoned products into creative assets
Add urgency to your message.
- Animated gifs count down the seconds to the end of a sale
- Countdown windows can be time-zone-specific or personalized to the recipient
- Immediately pivot to a different offer once the sale ends
Make your offer intriguing.
- Animated image of a mystery offer being scratched off
- Interactive “click-to-scratch” reveal experience, compatible with touch devices
- Full offer displayed in the email after the scratch-off is complete